Their excitement is OUR excitement! South African Rugby Union
We heard that SARU was nominated in the Best Integrated Sport Marketing Campaign category of the 2011 Virgin Active Sports Industry Awards. Why is Sunrise excited?? We celebrate their nomination because we love rugby. And because we designed the mascot and 3D animation, which they…integrated. (For more on the big idea, click here.) It’s just so exciting to see a Sunrise idea catch fire and spread. The Springboks have gone totally Bokkie mad, and it’s awesome! We’ll wait with anticipation for the announcement of the winner on February 17, 2011. The Sport Industry Awards, in their 8th year in the UK, have been called the Oscars of the sporting world. It might be fair to say then being nominated by association(!!) is taking us one step closer to achieving one of our dreams: an Oscar. Just letting you in on the secret…
